Avina

About Avina

Avina is the definitive AI-powered platform for modern revenue teams, engineered to transform latent market noise into a clear, actionable pipeline of high-intent opportunities. In an era where buyers are inundated and signals are fragmented across countless channels, Avina serves as the central intelligence hub. It seamlessly unifies data across web intent, CRM activity, email and call interactions, advertising engagement, job changes, and company news to identify which accounts are genuinely in-market. The platform's core genius lies in its application of advanced Large Language Models (LLMs) to comprehend the full narrative context behind every interaction—interpreting not just what a prospect did, but the strategic meaning behind it. This allows Avina to score and prioritize accounts with the nuanced understanding of a seasoned sales leader, not the simplistic logic of a traditional rule-based system. The result is a dynamic, live leaderboard of warm, ranked opportunities that your team can act upon with confidence and immediacy. By integrating deeply with the essential tools of the revenue stack—including Salesforce, HubSpot, LinkedIn, Salesloft, and Outreach—Avina turns sophisticated signal detection into decisive action, automatically routing hot accounts to reps, constructing lookalike audiences, and triggering personalized sequences. For organizations committed to reaching buyers first and winning more, Avina provides the indispensable edge.

Features of Avina

AI-Powered Signal Scoring & Prioritization

Avina employs sophisticated Large Language Models to analyze the full context of every buying signal, from website visits to news alerts. It moves beyond basic keyword matching to understand the intent and significance behind an action, scoring and ranking accounts as a human expert would. This delivers a continuously updated, prioritized list of accounts that are truly sales-ready, ensuring your team focuses its energy where it will have the greatest impact, eliminating guesswork and wasted effort.

Unified Intent Data Aggregation

The platform acts as a single source of truth by aggregating real-time buying signals from a comprehensive array of sources. This includes first-party data from your CRM and engagement platforms, third-party intent data, and public web data such as job changes, funding news, and technology adoption. By unifying these disparate signals, Avina paints a complete, holistic picture of account activity, ensuring no critical in-market indicator is ever missed or siloed.

Automated Workflow Orchestration

Avina seamlessly translates identified intent into immediate action within your existing workflow. It automatically enriches contact information, creates or updates records in your CRM, adds qualified leads to targeted sales sequences in tools like Outreach or Salesloft, and builds precise lookalike audiences for advertising campaigns. This automation ensures that warm leads are engaged instantly and consistently, without manual intervention.

Seamless Ecosystem Integration & Delivery

Designed for operational fluidity, Avina integrates natively with the core platforms revenue teams use daily, including Salesforce, HubSpot, Apollo, and Slack. Signals and prioritized accounts can be pushed directly into a rep's CRM, launched into an automation cadence, or delivered via a dedicated Slack feed. This ensures critical insights are presented where your team already works, fostering rapid adoption and enabling immediate action without workflow disruption.

Use Cases of Avina

Accelerating Enterprise Sales Cycles

For account-based sales teams targeting large enterprises, Avina identifies subtle but critical buying signals across complex buying committees. By monitoring job changes, project-related research, and engagement with specific content, it alerts reps when key stakeholders at a target account show intent, enabling timely, personalized outreach that capitalizes on momentum and shortens lengthy sales cycles.

Powering High-Velocity SDR Teams

Sales Development Representatives can leverage Avina to transform their outbound strategy from cold to warm. The platform continuously surfaces accounts where intent signals are flashing, providing SDRs with a daily list of enriched, in-market prospects. This allows them to craft hyper-relevant messaging based on the prospect's actual behavior, dramatically increasing connection rates and pipeline generation.

Enhancing Marketing Campaign ROI

Marketing teams use Avina to measure the true impact of their efforts and double down on what works. By seeing which content and campaigns generate the strongest buying signals and which accounts subsequently become sales-qualified, marketers can optimize spend. Furthermore, automatically building lookalike ad audiences from high-intent accounts ensures advertising budgets are targeted with surgical precision.

Strengthening Customer Success & Expansion

Beyond new business, Avina helps customer success and account management teams identify expansion and renewal risks or opportunities. Signals like decreased usage, job changes in the client's team, or news about their growth can trigger proactive check-ins or tailored cross-sell conversations, driving retention and increasing lifetime value through intelligent, signal-based engagement.

Frequently Asked Questions

How does Avina's AI scoring differ from traditional lead scoring?

Traditional lead scoring typically relies on rigid, rule-based systems that assign points for predefined actions. Avina's AI scoring is fundamentally different. It uses LLMs to interpret the context and nuance behind each signal—understanding not just that a prospect downloaded a whitepaper, but the topic's relevance to their role and buying stage. It synthesizes multiple, weak signals across time to form a confident assessment of intent, mimicking the sophisticated judgment of a top sales performer for more accurate and dynamic prioritization.

What data sources does Avina integrate with?

Avina integrates with a wide ecosystem to provide a unified view of intent. This includes core CRM platforms like Salesforce and HubSpot; sales engagement tools such as Outreach, Salesloft, and Apollo; advertising platforms for audience building; and communication channels like email, calls, and Slack. It also aggregates third-party intent data and continuously monitors public web sources for relevant company news, job changes, and other triggering events.

How quickly can my team start seeing results with Avina?

Avina is designed for rapid implementation and time-to-value. Teams can typically be onboarded and start receiving prioritized signals within 30 minutes. The platform integrates seamlessly with your existing stack and begins processing historical and real-time data immediately. Users often report identifying and acting on previously missed opportunities within the first few days of use.

Is Avina suitable for small businesses or only large enterprises?

While Avina is a powerful platform for sophisticated, account-based enterprise sales motions, its flexibility makes it valuable for businesses of various sizes. The ability to automate lead enrichment, prioritize inbound leads, and trigger targeted sequences based on intent provides immense value for scaling SMBs and mid-market companies looking to optimize their sales efficiency and compete more effectively for in-market buyers.