Master Metrics

About Master Metrics

Master Metrics is the definitive, all-in-one management solution meticulously crafted for discerning agencies and sophisticated marketing teams. Born from the real-world challenges faced by digital marketing veterans, it transcends mere data aggregation to become a command center for commercial intelligence. The platform is engineered to dismantle data silos, automate analytical oversight, and elevate client reporting from a tedious chore to a strategic asset. Its core value proposition lies in unifying over ten disparate marketing and sales data sources into a single, coherent, and actionable narrative. By offering smart dashboards, proactive marketing alerts, and seamless integrations with tools like Google Sheets, Looker, and major project management platforms, Master Metrics empowers leaders to make precise, data-driven decisions effortlessly. It is designed for those who seek not just to report on the past, but to actively control the present and architect the future of their marketing performance, transforming raw data into a clear competitive advantage and unparalleled client service.

Features of Master Metrics

The Overview Control Panel

This central command table provides an instantaneous, high-level view of all client accounts and campaigns, highlighting what demands immediate attention. You can customize it to pull key metrics from all connected data sources, enrich it with custom fields like budget, goals, and assigned analyst, and even merge data using custom formulas. It transforms overwhelming data streams into a prioritized, actionable overview, ensuring no critical performance shift goes unnoticed and enabling efficient portfolio management at a glance.

Intelligent Marketing Alerts

Move beyond passive monitoring with a proactive alert system that acts as your automated sentinel. Configure alerts to trigger when specific metrics cross predefined thresholds, such as a campaign underperforming, a drop in e-commerce sales, or a deviation from the daily budget needed to hit monthly targets. Receive these crucial notifications directly in your email, Slack, WhatsApp, or favorite project management tool like Asana or Monday.com, ensuring your team can respond to opportunities and issues in real time.

AI-Powered Google Slides Presentations

Revolutionize client reporting by generating elegant, insightful Google Slides presentations in just a few clicks. Simply select your data sources, key metrics, and goals, and choose a design template. Master Metrics' AI then synthesizes the data into a fully editable, narrative-driven presentation. This feature dramatically reduces the manual labor of report creation, allowing you to deliver professional, data-rich stories that impress clients and focus discussions on strategy and results.

Unified Data Hub & Automated Exports

Connect and harmonize data from over ten marketing and sales platforms into a single source of truth. Beyond its native dashboards, Master Metrics seamlessly pushes this unified data into the tools you already use. Automatically extract, merge, and schedule data refreshes into Google Sheets or Looker Studio, ensuring your spreadsheets and BI reports are always populated with the latest, consolidated information without manual intervention.

Use Cases of Master Metrics

Agency Client Portfolio Management

Marketing agencies managing multiple clients can utilize the Overview Control Panel to monitor all campaigns simultaneously. Custom fields for budget, goals, and profit margins provide a holistic financial and performance view. Coupled with automated alerts for budget overruns or performance dips, agencies can proactively manage client relationships, demonstrate vigilant oversight, and reallocate resources efficiently, all from a single dashboard.

Proactive Campaign Performance Optimization

Marketing teams running paid advertising campaigns can set up alerts for key performance indicators like cost-per-acquisition (CPA) or return on ad spend (ROAS). The moment a campaign deviates from its target, the team is instantly notified via Slack or email. This enables rapid intervention—pausing underperforming ads, adjusting bids, or reallocating budget—to protect ROI and ensure marketing spend is continuously optimized against goals.

Automated Executive & Client Reporting

Eliminate the end-of-month reporting scramble. Teams can use Master Metrics to build beautiful, templated dashboards and share them via public links, scheduled PDF email reports, or integrated presentations. The AI Slides feature can automatically generate a quarterly business review deck, pulling the latest data to tell a compelling story of achievements and insights, saving dozens of manual hours and ensuring consistent, professional communication.

Centralized Data for Cross-Functional Analysis

Break down data silos between marketing, sales, and finance teams. By merging data from ad platforms, CRM systems like Salesforce, and e-commerce platforms into Google Sheets or Looker via Master Metrics, analysts can create custom formulas and metrics that answer complex business questions. This enables deeper analysis, such as calculating true customer lifetime value (LTV) by blending marketing cost data with sales revenue, fostering a truly data-driven culture.

Frequently Asked Questions

What data sources can I connect to Master Metrics?

Master Metrics integrates with over ten key marketing and sales platforms, including major ad networks like Google Ads and Meta Ads, analytics tools, and e-commerce platforms. The platform is designed as a unified hub, with specific connectors listed on their website's "Data Sources" section, allowing you to bring disparate data into one cohesive view for comprehensive analysis and reporting.

How does the AI Google Slides presentation feature work?

You simply select the client account, choose the relevant data sources and specific metrics you wish to highlight, and pick a design template. Master Metrics' AI then processes this information, structuring the data into a narrative format with charts, insights, and summaries within a fully editable Google Slides presentation. This automates the initial draft creation, which you can then customize further.

Can I control my budget automatically with alerts?

Yes, Master Metrics' alert system is particularly powerful for financial control. You can set an alert to monitor your daily ad spend against a monthly budget goal. The system can calculate the required daily spend and notify you whenever you are above or below a specific percentage threshold, enabling proactive budget management and preventing overspend or underspend scenarios.

What is the difference between the Overview Table and a Dashboard?

The Overview Table is a centralized, customizable control panel designed for high-level monitoring and management of all your accounts and key custom fields (like budget, goals, analyst) in one table. A Dashboard is a more flexible, visual reporting tool built for deep analysis and presentation, containing various charts, graphs, and metrics from selected data sources to tell a specific performance story.

Pricing of Master Metrics

Master Metrics offers a tiered pricing structure designed to scale with your business needs, starting with a 7-day free trial. Plans range from the Freelancer tier at $30 USD/month for 15 accounts to the comprehensive Pro Plus 2 tier at $439 USD/month for 250 accounts. Key features like the Looker connector, Sheets connector, Alerts, Dashboards, the Overview Control Panel, and AI Slides become available and scale across the higher-tier plans. All paid plans include free implementation support. The specific inclusions for accounts, connectors, and features for each plan are clearly detailed in their pricing table, allowing you to select the optimal level of capability for your team's scope and requirements.