Sentaiment

About Sentaiment

In an era where artificial intelligence has become the primary lens through which the world discovers and evaluates brands, perception is no longer solely shaped by traditional media. Sentaiment is the definitive AI brand perception platform, engineered for marketing, communications, and PR leaders who demand clarity and control. It illuminates precisely how influential language models like ChatGPT, Claude, and Gemini represent your brand to the millions of users who rely on them for research. By conducting deep, multi-model audits, Sentaiment transforms the opaque process of AI-driven narrative formation into a transparent, manageable asset. It empowers agencies and brand teams to proactively identify reputational risks, seize strategic opportunities, and meticulously align AI-generated narratives with their core messaging before those narratives solidify in the market. Sentaiment moves you from a position of reactive uncertainty to one of empowered foresight, ensuring your brand's story is told accurately and advantageously across the most critical new channels of influence.

Features of Sentaiment

Perception Audit & Echo Score

Sentaiment automates a comprehensive brand audit by querying over ten major AI models, including ChatGPT, Claude, Gemini, and Perplexity, with more than fifty nuanced scenarios. From this analysis, it generates your proprietary Echo Score—a singular, insightful metric that quantifies the clarity and consistency of your brand's portrayal across the AI landscape. This feature provides unparalleled visibility into the narratives being formed, allowing you to pinpoint strengths, weaknesses, and alarming gaps in your digital presence as interpreted by artificial intelligence.

Model-Specific Suggested Actions

Moving beyond mere diagnostics, Sentaiment delivers precise, actionable intelligence. For every identified discrepancy or opportunity, the platform provides model-specific Suggested Actions. These are prioritized, step-by-step recommendations—from copy edits and header optimizations to schema markup guidance—designed to correct errors, reinforce key messages, and systematically align AI perception with your brand truth. This turns insight into direct, measurable improvement.

Executive Reporting & Trend Tracking

Communicate your AI brand strategy with authority through Sentaiment’s elegant, exportable executive reports. Track your Echo Score’s evolution over time, visualize narrative drift, and share summarized findings on top issues and remediation plans with stakeholders and leadership teams. The platform’s automated trend tracking replaces manual, error-prone monitoring with a streamlined dashboard that highlights changes and measures the impact of your strategic corrections.

Real-Time Multi-Model Monitoring

Sentaiment offers continuous, real-time surveillance of how the world's most influential AI models describe your brand. This is not a synthetic test but a direct reading of live model outputs, providing a genuine view of your current AI presence. The platform consolidates monitoring across multiple LLMs into a single dashboard, giving marketing teams the tools to ensure their content and technical SEO align with what these models prioritize and expect.

Use Cases of Sentaiment

Proactive Reputation Management for PR Agencies

Public relations teams utilize Sentaiment to conduct pre-emptive audits of client brands, identifying potential misrepresentations or outdated information within AI models before they escalate into public crises. By implementing the platform's Suggested Actions, they can strategically seed accurate narratives and correct errors, ensuring AI serves as a brand ally rather than an unwitting adversary, thereby safeguarding client reputation at its newest frontier.

Strategic Market Positioning for B2B Marketers

With 89% of B2B buyers using AI to research vendors, marketing teams leverage Sentaiment to audit and optimize how AI models position their company against competitors. They use the Echo Score to identify exposure gaps and strengthen messaging around key differentiators, ensuring that when prospects ask AI for recommendations, their brand is represented accurately, compellingly, and consistently across all major platforms.

Brand Narrative Alignment for Communications Directors

Communications directors employ Sentaiment to ensure the core brand story—its mission, values, and key claims—is faithfully echoed by AI assistants. The platform helps them audit narrative consistency, identify where the story fragments or drifts, and provides the precise content and technical adjustments needed to unify and reinforce the intended brand perception across the fragmented AI ecosystem.

Digital Asset Optimization for SEO & Content Teams

SEO and content specialists use Sentaiment’s actionable insights to refine on-page content, headers, and structured data. By understanding exactly how AI models interpret their website and which sources they reference, teams can optimize their digital assets to better meet LLM expectations, improving the likelihood of accurate and favorable brand descriptions in AI-generated summaries and search results.

Frequently Asked Questions

How does Sentaiment's analysis differ from manual testing?

Sentaiment automates what would take a team weeks to accomplish manually. It systematically generates 50+ nuanced query scenarios, queries multiple AI models in parallel using standardized pipelines, and applies proprietary algorithms for consistent scoring and analysis. This eliminates the human error, inconsistency, and immense time cost of individually crafting prompts, collecting hundreds of data points, and attempting manual interpretation for each model.

What is the Echo Score and how is it calculated?

The Echo Score is a proprietary, unified metric that reflects how clearly and consistently the world's leading AI models describe your brand. It is calculated by analyzing the outputs from models like ChatGPT, Claude, and Gemini across a wide range of prompted scenarios. The score synthesizes factors such as narrative alignment, factual accuracy, and message strength into a single, trackable number that serves as your benchmark for AI brand perception health.

What kind of actions does Sentaiment recommend?

Sentaiment provides model-specific Suggested Actions that are practical and prioritized by impact. These can range from content recommendations—such as refining key messaging on your website or blog—to technical guidance, like updating schema markup or header tags to better signal information to AI crawlers. Each action is designed to directly address a specific gap or error identified in your Perception Audit.

How long does it take to see results?

You can set up Sentaiment and receive your first comprehensive Perception Audit and Echo Score within approximately five minutes. While some technical fixes may be indexed quickly, shaping AI perception is an ongoing process. Most brands see measurable improvements in their AI visibility and narrative alignment within the first 30 days of consistently implementing the platform's data-driven recommendations.