Pursuit

About Pursuit

Pursuit is an AI-driven intelligence platform engineered exclusively for businesses selling to the public sector. It transforms the traditionally opaque and complex landscape of state, local, and education (SLED) procurement into a clear, actionable strategic map. The platform serves sales, business development, and marketing teams at government technology vendors and contractors, providing them with the critical data and insights needed to win more business. Its core value proposition is threefold: to illuminate the highest-probability opportunities through entity scoring, to detect live buying signals before an RFP is ever published, and to surface the precise, verified contacts required to build a winning buying committee. By delivering enterprise-level research on over 90,000 public entities and 4 million contacts, Pursuit ensures teams focus their efforts where it matters most, dramatically increasing pipeline generation and win rates while ensuring they never miss a critical buying window.

Features of Pursuit

Pursuit Radar

Pursuit Radar acts as your always-on strategic sentinel. It employs advanced AI to scan millions of public documents, meeting transcripts, and news sources daily across all 90,000+ entities. The system is trained to recognize and alert you the moment a relevant problem, budget discussion, or strategic initiative aligned with your solutions is mentioned. This provides unparalleled, timely intelligence, moving your team from a reactive posture to a proactive one, enabling engagement based on live needs rather than public solicitations.

Pursuit Intel

Pursuit Intel is the foundational data engine, offering a constantly refreshed repository of all public-sector intelligence required for effective selling. It provides comprehensive data on entities, including operating budgets, fiscal year-ends, and federal funding details. Beyond raw data, its AI calculates a propensity-to-buy score by identifying prospects similar to your best customers. It also tracks competitor technology stacks within target accounts and seamlessly pushes this enriched, real-time data directly into your CRM, ensuring your entire revenue team operates from a single source of truth.

Pursuit Chrome Extension

The Pursuit Chrome Extension brings powerful intelligence directly into your existing workflow. As you browse government websites, news articles, or LinkedIn, the extension automatically detects the public entity and instantly surfaces the full organizational chart, complete with accurate contact information. It shows CRM sync status for each contact and allows for one-click exporting of missing contacts and key entity data directly into Salesforce or other CRMs, eliminating manual research and data entry.

AI-Powered Entity Scoring & Signal Detection

At the heart of Pursuit is a sophisticated AI engine that does more than aggregate data; it analyzes and prioritizes it. Every public-sector entity is dynamically scored based on a multitude of signals indicating buying intent and alignment with your offerings. This goes beyond simple budgeting to detect live discussions, strategic shifts, and committee meetings, pinpointing exactly where and when an opportunity is forming. This feature ensures sales teams allocate resources to opportunities with the highest probability of conversion.

Use Cases of Pursuit

Proactive Pipeline Generation for Sales Teams

Sales representatives can escape the inefficient cycle of responding to crowded RFPs. By using Pursuit Radar's alerts on live budget discussions and problem statements, they can identify and engage with prospects 6-12 months before a formal procurement begins. This allows them to shape requirements, build champion relationships, and position their solution as the de-facto choice long before competitors are aware, significantly increasing win rates and deal size.

Strategic Territory Planning for Sales Leadership

Sales directors and VPs can move from guesswork to data-driven strategy. Using Pursuit Intel's entity scoring, budget data, and propensity modeling, leadership can objectively define high-value territories, allocate resources effectively, and set realistic quotas. They can track competitor footprints and identify whitespace opportunities across the entire public sector landscape, ensuring the team focuses on the most fertile ground for growth.

Accelerated Account Research and Outreach

Account executives and BDRs can eliminate hours of tedious online research. With the Pursuit Chrome Extension, visiting a county website instantly reveals the full buying committee, with direct contacts and roles. They can immediately understand the organization's structure, key stakeholders, and existing technology, allowing them to craft hyper-personalized, context-rich outreach that resonates and accelerates the sales conversation.

Enhancing Marketing Campaign Effectiveness

Marketing teams can ensure their campaigns reach the right audience with relevant messaging. By leveraging Pursuit's clean, segmented contact database and entity-level intent signals, marketers can build highly targeted account-based marketing (ABM) lists. They can tailor content to address specific, detected pains within a department or jurisdiction, increasing engagement rates and generating marketing-qualified leads that are truly sales-ready.

Frequently Asked Questions

What types of public-sector entities does Pursuit cover?

Pursuit provides comprehensive coverage of the U.S. state, local, and education (SLED) market, including all 50 states, thousands of counties and cities, school districts, and special districts (like transportation or utility authorities). This encompasses over 90,000 distinct public entities, ensuring you have visibility into the entire landscape of potential government customers.

How does Pursuit detect "buying signals" before an RFP?

Pursuit's AI engine continuously crawls and analyzes millions of pages of public documents, including city council meeting transcripts, budget workshop notes, strategic planning sessions, and committee agendas. It is trained to identify discussions related to specific problems, project initiatives, budget allocations, and technology needs that align with your solutions. An alert is generated when such a relevant signal is detected, indicating active interest or a looming need.

How does the data stay current and accurate?

Pursuit employs a multi-faceted approach to data integrity. The platform constantly refreshes its database through automated, daily crawling of primary source documents. Additionally, it integrates with official public records and utilizes proprietary processes to verify contact information and organizational structures. This ensures the intelligence you receive is real-time and reliable, not a static snapshot.

Can Pursuit integrate with our existing CRM?

Yes, seamless integration is a core capability. Pursuit Intel is designed to push enriched entity data, contact information, and buying signals directly into popular CRM platforms like Salesforce. The Chrome Extension also facilitates one-click syncing of contacts. This eliminates data silos and ensures the intelligence gathered by Pursuit is actionable within your team's existing sales workflow.