Roast My Web

About Roast My Web

Roast My Web is an advanced AI-powered platform engineered to deliver comprehensive, client-ready website audits in approximately two minutes. It transforms any URL into a polished, actionable report, meticulously analyzing critical areas that impact business success. The tool is specifically crafted for digital professionals—including marketing agencies, independent freelancers, and visionary founders—who require deep, actionable insights without the time-consuming manual analysis. Its core value proposition lies in converting complex technical, design, and strategic weaknesses into clear, prioritized recommendations. By focusing on the intersection of user experience, conversion optimization, and search engine visibility, Roast My Web empowers users to identify revenue-leaking issues and implement fixes that enhance trust, boost conversions, and improve competitive positioning. It transcends simple error-checking by providing sophisticated, context-aware feedback that mirrors the critical eye of a seasoned consultant, all while offering extensive customization tools to ensure every report aligns perfectly with professional branding and client communication standards.

Features of Roast My Web

One-Click AI Website Audit

This foundational feature allows users to generate a comprehensive website analysis simply by entering a URL. In about two minutes, the AI engine evaluates the site across multiple dimensions including UX, design aesthetics, content quality, conversion funnel effectiveness, mobile responsiveness, and SEO health. It delivers an overall score with a detailed breakdown, turning subjective impressions into objective, data-backed insights. The audit highlights both strengths to celebrate and critical weaknesses that may be harming user trust and sales conversions.

Manual Report Editor & Custom Branding

After generating an audit, users are not locked into a static document. The platform includes a powerful manual editor that allows for complete customization of the report text. Professionals can tweak recommendations, add their own commentary, or hide sections to tailor the feedback to specific client needs. Furthermore, with one click, users can apply their own logo, brand colors, and custom texts, transforming the generic output into a professionally branded PDF. This ensures agencies can present findings under their own banner, enhancing their perceived value and expertise.

Competitor Comparison & Ranking Analysis

Roast My Web provides strategic context by enabling users to benchmark their website against key competitors. This feature analyzes where a site stands in relation to others in its niche, revealing relative strengths and weaknesses. It goes beyond internal analysis to show actionable opportunities for outranking competitors, offering targeted suggestions to improve one's market position. This is invaluable for developing a competitive SEO and UX strategy that targets specific gaps in the competitive landscape.

Batch Audits & Deeper Thinking Mode

For power users managing multiple sites or projects, the batch audit functionality allows for pasting hundreds of URLs to be analyzed simultaneously, saving immense time on large-scale audits. For mission-critical pages like high-value landing pages, the "Thinking Mode" can be activated. This mode engages a deeper, more nuanced level of AI reasoning to uncover subtle usability issues, complex conversion barriers, and higher-confidence strategic recommendations that standard scans might miss, providing an extra layer of precision for pivotal assets.

Use Cases of Roast My Web

Agency Client Reporting & Onboarding

Digital and marketing agencies can leverage Roast My Web to streamline their client onboarding process and regular reporting. Instead of spending hours manually reviewing a new client's site, they can generate an instant, professional audit to establish credibility and identify quick wins. The branded PDF reports serve as tangible deliverables that demonstrate immediate value, set a baseline for improvements, and help scope ongoing retainer work, ultimately leading to happier clients and more efficient project kick-offs.

Freelancer Portfolio & Service Enhancement

Freelancers, such as web designers, developers, and SEO consultants, can use the tool to enhance their service offerings. By providing detailed, AI-backed audits as a standalone service or as part of a project package, they can differentiate themselves in a competitive market. The actionable insights allow them to propose specific, valuable fixes, justifying their rates and building trust. It also serves as an excellent tool for self-auditing their own portfolio sites to ensure they are converting visitors into leads effectively.

Founder-Led Growth & Conversion Optimization

Startup founders and indie hackers operating with limited resources can use Roast My Web as a virtual growth consultant. It helps them critically evaluate their own landing pages and key user flows without bias. The tool pinpoints exact elements hurting conversions—such as broken flows, weak trust signals, or poor mobile design—enabling founders to make data-informed decisions on what to fix first. This allows for systematic improvement of the site's revenue-generating capabilities without needing to hire an expensive expert.

SEO Audit & Technical Health Checks

SEO professionals and website managers can utilize the platform for comprehensive on-page and technical SEO analysis integrated with user experience feedback. The audit covers factors impacting rankings and traffic, from content quality to site structure, while simultaneously evaluating how those elements affect visitor behavior. This holistic view ensures that SEO efforts are aligned with conversion goals, preventing scenarios where traffic increases but sales do not, by fixing issues that undermine user trust and action.

Frequently Asked Questions

How long does an audit take?

A standard audit with Roast My Web is remarkably fast, typically completing a comprehensive analysis of a given URL in about two minutes. This includes scoring and generating detailed recommendations across design, UX, conversion, SEO, and mobile responsiveness. For more complex analyses, such as those using the deeper "Thinking Mode" for critical pages, the processing time may be slightly longer to allow for more nuanced AI evaluation.

Can I customize the generated reports?

Absolutely. Customization is a core strength of Roast My Web. The platform includes a full manual editor that allows you to modify any text within the report, add your own insights, or hide entire sections. Most importantly, you can apply your own branding—including your logo, company colors, and custom text—with a single click. This generates a polished, white-labeled PDF that you can confidently share directly with clients or stakeholders.

What kind of websites can Roast My Web analyze?

The tool is designed to audit a wide variety of websites, including landing pages, corporate sites, e-commerce platforms, and service-based business websites. It analyzes the public-facing front end of any accessible URL. The AI provides tailored feedback relevant to the site's purpose, whether it's focused on generating leads, driving sales, providing information, or building brand authority, making it versatile for different industries and business models.

Is there a money-back guarantee?

Yes, Roast My Web offers a 30-day money-back guarantee. This allows new users to thoroughly test the platform, generate several audits, and evaluate the quality and applicability of the insights for their specific needs with no financial risk. If you find the tool does not meet your expectations or deliver value within the first 30 days of your subscription, you can request a full refund.