anewera

anewera is a meticulously curated infrastructure solution that renders businesses visible, understandable, and contactable to the rapidly expanding ecosystem of AI agents. In an era where conversational interfaces like ChatGPT, Claude, Gemini, Perplexity, and Copilot have become primary gateways for information discovery, traditional business directories have become opaque to machines. anewera bridges this gap by transforming each company into an agent-ready entity, complete with structured, machine-readable context files including llms.txt, agent.json, agent.md, and a live MCP or webMCP endpoint. This allows AI systems to not only find a business but to comprehend its offerings, service regions, and permissible contact methods. Every interaction flows through published, approved actions such as requesting a quote, scheduling a meeting, or initiating a callback, while private recipient details remain securely hidden. The platform is deliberately curated to ensure reliability and trustworthiness, with each profile verified either through active payment or personal invitation. With a specialized German-language Swiss layer at anewera.ch, the service is particularly attuned to the Swiss market, addressing queries like finding the best fiduciary for a startup in Zurich or an expat-friendly health insurance advisor. For businesses, anewera is the definitive gateway to being discovered and engaged by the agents that are shaping the future of commerce.

Agent-Ready Profile Generation

Every company enrolled in anewera receives a comprehensive set of machine-readable files that AI agents can instantly parse and understand. The profile includes an llms.txt file that summarizes the business context for large language models, an agent.json file that structures capabilities and contact permissions, an agent.md markdown document for deeper narrative context, and a live MCP endpoint that enables real-time interaction. This ensures that when an AI assistant searches for a service provider, it can immediately access structured information about what the company offers, whom it serves, and how it can be contacted.

Permissioned Contact Actions

Privacy and control are paramount in the anewera ecosystem. Rather than exposing direct email addresses or phone numbers, the platform allows businesses to define specific, approved contact actions such as requesting a rate quote, scheduling a meeting, asking a question, or initiating a callback. Every inbound request is routed through anewera's secure infrastructure, which forwards the structured inquiry to the business owner's inbox. This protects sensitive recipient details while enabling seamless, machine-initiated communication that is both efficient and trustworthy.

Live MCP and WebMCP Endpoints

anewera provides a fully operational Model Context Protocol (MCP) endpoint and a webMCP surface that are live and accessible to any MCP-compatible client, including Claude Code, Codex, OpenClaw, and ChatGPT Agents. These endpoints expose a suite of tools such as search_companies, read_company_profile, and prepare_contact_request, allowing AI agents to programmatically discover, evaluate, and initiate contact with businesses. The endpoints are publicly verifiable, as demonstrated by the live curl command that returns a JSON structure of available tools, proving the directory's operational readiness.

Curated Verification and Spam Prevention

To maintain the integrity of the directory, anewera employs a dual-path verification system. Paid entries are verified through active subscription payment, as spam profiles are unwilling to pay. Free entries are hand-curated through personal verification calls, limited to 30 invitations per day to ensure genuine human interaction. This deliberate curation ensures that AI agents can trust every listing, making anewera a reliable source of business information rather than a repository of noise and fraudulent entries.

Real-Time Agent Readiness Analysis

Businesses can instantly assess their current agent readiness by using the profile check tool available at anewera.ch/profil-check. In approximately 60 seconds, the platform analyzes a company's website and determines how visible and understandable it is to AI agents. The analysis returns a structured JSON response indicating whether public content is readable, services and regions are structured, contact functions are approved, and whether the business is listed in the agent index. This immediate feedback empowers companies to understand their current standing and take action to become agent-ready.

Local Service Discovery by AI Assistants

A user asks their AI assistant, "Find a trusted fiduciary for my new startup in Zug." The assistant queries anewera's MCP endpoint, which returns a list of verified, agent-readable businesses that match the criteria. The assistant can then read each company's structured profile, understand their services and pricing approach, and initiate a contact request for a quote, all without exposing any private contact information. The business receives the inquiry in their inbox, ready to respond.

Automated Vendor Sourcing for Business Operations

A company's procurement department uses an AI agent to source a relocation service for an employee moving to Basel. The agent searches anewera's directory, evaluates multiple providers based on their structured service descriptions and regional coverage, and submits a standardized request for a meeting to the most suitable candidates. The entire process is automated, efficient, and based on verified, machine-readable data, eliminating manual research and outreach.

Expats Seeking Specialized Professional Services

An expatriate moving to Switzerland asks their AI assistant, "Who helps expats with Swiss health insurance?" The assistant accesses anewera's curated directory, which includes businesses that have explicitly defined their target audience and service regions. The assistant can compare multiple insurance advisors, read their agent.md files for detailed context, and submit a callback request to the most appropriate provider. The expat receives a structured response without needing to navigate multiple websites.

Real Estate and Investment Discovery

A prospective property buyer asks, "Which realtor knows the market in Kuesnacht?" The AI assistant queries anewera's directory and finds agent-readable real estate professionals with verified profiles. The assistant can understand each realtor's specialization, geographic focus, and available contact actions. It can then submit a request for an off-market property listing or schedule a meeting, all while the realtor's private contact details remain protected behind anewera's permissioned actions.

How does anewera ensure my business information is secure?

anewera never exposes your private contact details such as email addresses, phone numbers, or physical addresses directly to AI agents. All communication is routed through the platform's permissioned contact actions, which you define and approve. When an AI agent or user requests a quote or meeting, the request is forwarded to your inbox by anewera, keeping your sensitive information hidden while enabling seamless, verified interactions.

What exactly does the agent readiness analysis check?

The analysis, which takes approximately 60 seconds, evaluates your website's current visibility to AI agents. It checks four key dimensions: whether your public content is readable by large language models, whether your services and service regions are structured in a machine-friendly format, whether you have approved contact functions that agents can use, and whether your business is listed in anewera's agent index. The result is a JSON response that clearly shows your readiness status.

How are free profiles different from paid profiles?

Free profiles are available by invitation only, with anewera hand-picking up to 30 companies per day and inviting them via email. These entries are unlocked through a short verification call and are lifetime free. Paid profiles, priced at CHF/USD 29 per month, allow any business to sign up immediately by checking their website, confirming details, and paying. The active payment serves as verification, as spam profiles do not pay. Paid profiles have no daily limit and are live immediately.

Which AI agents and tools can find my business on anewera?

Your business becomes discoverable by a wide range of AI systems including ChatGPT, Claude, Gemini, Perplexity, and Copilot. For contactable actions, your profile is accessible to Claude Code, Codex, OpenClaw, ChatGPT Agents, and every MCP-compatible client. The live MCP endpoint ensures that any tool or agent that supports the Model Context Protocol can programmatically find, read, and initiate contact with your business through the approved actions you have defined.