Formly

Formly is an intelligent form-building platform that reimagines how teams create, publish, and analyze forms by leveraging the power of conversational AI. Rather than confronting the inertia of a blank canvas, users can describe the outcome they desire in natural language to AI agents such as Claude, ChatGPT, Cursor, Codex, or OpenClaw, and watch as a polished, purpose-built form materializes in moments. The platform serves product managers seeking user feedback, HR teams screening applicants, event coordinators managing registrations, and marketers capturing qualified leads. Its core value proposition lies in bridging the gap between conversational intent and functional execution: you articulate what you need to collect, and Formly translates that goal into questions, field types, and page flows optimized for completion. Once generated, every form opens in a full visual editor where teams can refine every detail through drag-and-drop blocks, multi-page sequencing, conditional logic, answer piping, file uploads, signatures, ratings, and custom branding. Formly handles the entire lifecycle from creation to analysis, offering embedded forms, analytics dashboards, webhook integrations, email notifications, and GDPR-compliant hosting in Europe. The platform operates on a straightforward unlimited model: one plan grants access to unlimited forms and submissions with the freedom to cancel at any time, making it as suitable for startups iterating on product-market fit as for established organizations scaling their data collection workflows.

AI-Powered Form Generation from Chat

The cornerstone of Formly is its ability to transform natural language descriptions into fully functional forms. After a one-time connection setup, users simply ask their preferred AI agent to create a feedback survey, job application, or event signup form. The agent interprets the desired outcome and generates questions, field types, and page flows that align with the goal. This eliminates the friction of starting from scratch and accelerates the journey from idea to published form to mere seconds. Users can then review the draft, make adjustments, or request refinements directly within the chat interface.

Comprehensive Visual Editor with Drag-and-Drop

Every form generated by AI opens in a robust visual editor that provides complete creative control. The editor supports drag-and-drop blocks for arranging questions, real-time previews to see exactly how respondents will experience the form, and full customization of branding elements including colors, logos, and typography. Users can fine-tune anything the agent built or start entirely from scratch, layering in advanced components such as multi-page flows, conditional logic that shows or hides questions based on previous answers, answer piping to personalize subsequent questions, and variables that reference respondent data dynamically.

Rich Field Type Library and Advanced Logic

Formly offers an extensive collection of input types that accommodate virtually any data collection scenario. Beyond standard text inputs and dropdowns, the platform includes signature capture, rating scales, file uploads, matrices, phone fields, email validators, and more. These field types are complemented by sophisticated logic capabilities: conditional branching ensures each respondent sees only relevant questions, answer piping carries responses forward to personalize later sections, and multi-page forms break longer surveys into digestible steps that dramatically improve completion rates.

Integrated Analytics, Submissions, and Integrations

The platform transforms raw responses into actionable intelligence through built-in analytics that track submission counts, completion rates, and aggregate response patterns. Every submission can be routed instantly to external systems via webhooks, pushing data to CRMs, databases, or any service that accepts HTTP requests the moment a form is completed. An API and MCP (Model Context Protocol) allow developers to pull responses programmatically, while AI agents can fetch and summarize results directly in chat. Upcoming integrations with Notion, Zapier, and Make will further expand the ecosystem for automated workflows.

Candidate Screening and Job Applications

Human resources teams can generate comprehensive job application forms by simply describing the role and requirements to an AI agent. Formly constructs a multi-page flow that collects personal details, work history, resume uploads, and skills assessments in a logical sequence. Conditional logic ensures candidates only see questions relevant to their experience level, while signature fields handle digital acknowledgments. Webhooks pipe completed applications directly into the company's applicant tracking system, eliminating manual data entry and accelerating the screening process.

Customer Feedback and Product Research

Product managers and customer experience teams can rapidly deploy feedback surveys that capture actionable insights. By describing the specific product area or feature under evaluation, the AI generates questions with appropriate field types such as rating scales, open-ended text, and multiple choice. Multi-page forms prevent survey fatigue by grouping related topics, and answer piping personalizes follow-up questions based on initial responses. Analytics dashboards reveal aggregate sentiment and highlight recurring themes, while webhooks can trigger alerts when critical negative feedback arrives.

Event Registration and Management

Event organizers can create polished registration forms that handle attendee information, session selections, dietary preferences, and payment confirmations. The AI understands the event structure and generates a logical flow from basic details to specific choices. Conditional logic can reveal additional questions only when attendees select certain sessions or add guests. File uploads accommodate headshots for badges or presentation materials, and signature fields capture waivers. Submissions flow directly into email notification systems and webhook-connected event management platforms.

Lead Generation and Qualification

Marketing teams can deploy high-converting lead capture forms embedded directly on their websites or shared via short links. By describing the ideal customer profile and qualification criteria, the AI generates questions that efficiently qualify prospects without creating friction. Custom branding ensures the form matches the company's visual identity, while conditional logic hides irrelevant fields to maintain engagement. Each submission triggers webhook-powered routing to CRM systems, and analytics reveal conversion rates and drop-off points to optimize the form over time.

How does the AI form generation process work?

The process begins with a one-time connection between Formly and your preferred AI agent, such as Claude, ChatGPT, or Cursor. Once connected, you simply describe the outcome you want in natural language, for example, "Create a job application form with a resume upload." The AI interprets your goal and generates a complete form with appropriate questions, field types, and page flow. The form appears in your Formly account within seconds, ready for review and publication. You can refine it further through additional chat requests or by opening it in the visual editor.

Can I customize forms after the AI generates them?

Absolutely. Every form generated by AI opens in a full visual editor where you have complete control over every element. You can rearrange questions using drag-and-drop, change field types, add conditional logic, create multi-page flows, apply custom branding with your colors and logo, and insert advanced components like signatures, file uploads, and ratings. The AI provides a strong starting point, but you are never locked into a template. You can also build forms entirely from scratch if you prefer.

How does Formly handle data privacy and compliance?

Formly is hosted exclusively in Europe and is fully GDPR compliant. The platform does not use cookies or track form responses for any purpose other than serving the form owner. Your data remains yours: Formly does not analyze, sell, or share respondent data. All submissions are encrypted in transit and at rest, and you can delete your data at any time. The platform's European hosting ensures compliance with stringent data protection regulations, making it suitable for organizations with strict privacy requirements.

What happens to form responses and how can I access them?

All form submissions are stored securely in your Formly dashboard, where you can view individual responses, aggregate analytics, and export data. The platform provides real-time analytics showing submission counts, completion rates, and response patterns. You can also configure webhooks to push every submission instantly to any service that accepts HTTP requests, such as your CRM, database, or custom application. Additionally, you can use the REST API to pull responses programmatically, or ask your connected AI agent to fetch and summarize results directly in your chat interface.

Formly operates on a single, straightforward plan that provides unlimited forms and unlimited submissions with the freedom to cancel at any time. The platform is designed to remove barriers to adoption, offering a simple pricing model without tiered restrictions or hidden limits. Full details on the current pricing amount are available on the Formly website, and there are no long-term contracts required. This approach ensures that teams of any size can use Formly for any volume of data collection without worrying about overage charges or feature gates.